Strategic Compass Sprint · Six-Week Brand Strategy Engagement

In six weeks, your team knows what to say, what to sell, and what to prioritize next.

The Strategic Compass Sprint is a six-week positioning and brand strategy sprint for founder-led teams. It turns tangled positioning, disconnected offers, and competing growth priorities into one clear operating direction, built from your best clients, the openings in your market, and the revenue goals behind the business.

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Begins at $9,500 · Six weeks

The Problem

The Diagnosis

Your business grew. The story underneath it didn’t.

A Magic 8 Ball held in focus while Natalie sits beyond it.
Growth decisions should not depend on guesswork.

You have traction. The work is good. Customers are buying.

But the business has added services, audiences, ideas, and language that isn’t clearly communicating what you’re best at. Now the founder explains the company one way, the website explains it another, and the team is interpreting the strategy as they go.

That uncertainty follows you everywhere: into sales conversations, new hires, pricing decisions, campaign planning, and the website or rebrand you know you need, but are not ready to build on top of another unclear foundation.

The Strategic Compass Sprint creates the clarity you need before you spend more money executing on marketing.

A Note from Natalie

Why I built this

The expensive mistake is rarely a shortage of ideas.

I created this Sprint after 10+ years supporting the decisions founder-led businesses make before a campaign, website, rebrand, or growth plan ever reaches the market. I have also done this work as a founder myself, building, scaling, and ultimately selling my own agency, Oh Hello.

The expensive mistake is investing in execution before the business has agreed on what it is trying to say, sell, and become. The Compass exists to resolve those decisions in the right order.

Natalie working through strategy notes on a printed document.

Who It’s For

Fit

Built for

Founder-led and growth-stage businesses (typically under $10M) with real traction and a tangled story. Rebrands, repositioning, new growth phases, offer confusion, the “we’ve outgrown our own website” moment.

Not for

Idea-stage startups, teams shopping for execution, or anyone who wants their existing assumptions decorated. The Sprint is not designed to validate every assumption you bring in. We follow the evidence, even when it points toward a different audience, offer, or direction than the one you expected.

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How It Works

Method

Three working sessions. One decision layer at a time.

  1. Session 01 · 90 min

    Positioning & ICP

    Your best-fit clients, your never-again clients, the problem you are best positioned to solve, and the lane your business should own. We separate everything you can do from what you should be known for.

  2. Session 02 · 90 min

    Offers & Value Ladder

    Your entry points, core offers, pricing logic, and the path clients take through the business. We connect the offer architecture to a specific revenue target so the strategy works commercially, not only conceptually.

  3. Sessions 03 & 04 · 2 × 60 min

    Messaging & Activation

    The story your team needs to tell, the language it needs to repeat, and the priorities that bring the strategy into the market. We pressure-test the full Compass and assign the first 30–60 days of action.

Proof

A recent engagement

What happens when the business gets clear.

Marigold ONE11 · Strategic Compass

From doing everything for everyone to one focused brand direction.

Before
Broad capabilities, multiple audiences, and no clear answer to what the business should lead with.
The decision
Stop leading with a long list of services and organize the brand around the work Marigold ONE11 wanted to be known for.
The result
One focused direction for the brand, its services, and future marketing decisions.
Read what changed

Marigold ONE11 entered the work with real capability but too many ways to describe what it did. The Compass clarified the market lane, centered the services the business wanted to be known for, and organized the story around one strategic direction. The team left with a clearer way to communicate the business and make future brand and marketing decisions.

The Compass

The Deliverable

The Strategic Compass: what’s inside.

A single operating document your team uses to make decisions. Not a deck. A working artifact.

Not a deck that dies in a drive. A working document your team uses to make decisions.

Investment

The terms

  1. The Sprint

    Strategic Compass Sprint

    Six weeks. Three working sessions. One operating document your team can run on.

    Begins at $9,500

  2. Sprint + Engine

    Sprint with Activation Design

    Adds the strategic design of selected activation moves: campaign concepts, referral-system architecture, workshop concepts, or a brand-story platform. Ongoing production and implementation are not included unless separately scoped.

    Custom · from $12,500

What happens after

The Compass is built to stand on its own.

Your team can use it to direct internal work, freelancers, agencies, and future growth decisions without keeping me on retainer. When ongoing strategic support would be useful, clients can continue through a focused advisory block or the Focused Growth Retainer.

Natalie Micale Schultz.

Six weeks from now

Your team can be working from one clear answer.

About who you serve, what you sell, why it matters, and what happens next.

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